Coca-Cola. A Product Review.

Before we tackle the outcome of my review about the Coc-Cola company here in the philippines, we need to have a little overview and a background about the said product.

History

Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by The Coca-Cola Company and is often referred to simply as Coke or (in European and American countries) as Cola or Pop. Originally intended as a patent medicine when it was invented in the late 19th century by John Stith Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.

Review

It is clear that Coca-cola started as a medicine to cure headaches. But, Coca-Cola found out that they cannot gain more profit in this industry—medicine industry. So they plan for what would be the best thing that they can do to achieve a high profit or better say that how can they PENETRATE they market. Until they decided to enter the beverage industry, shockingly that up to now they continue to penetrate the world market as well as gaining a high profit. There were many contributing factors that let this company (Coca-Cola) to be one of the most successful beverage industries in the world. One of which is a good promotional strategies they had established.

They made a lot of advertisement to catch the attention of their target audiences. First is making their very first banner showing model Hilda Clark. The ad is entitled Drink Coca-Cola 5¢. Until the booming of technological gadget like radios and TV’s, this made Coca-Cola one of the prominent beverages.

They also do some bottle changing so that their costumers would enjoy and it adds some curiosity in the customer’s mind that they will easily buy the new Coke bottle because they want to see and they want to touch its new shape. So that customers will continue to patronizing the said product.

They also did some more changes in the bottles. Aside from its shape, they also change the quality of the bottles. From using a glass bottle they developed plastic bottles and tin cans. They considered their customer’s convenience here because they can bring their cokes everywhere and when they done drinking it, they just need to put it on nearest garbage can.

We all know that Pepsi-Cola is one of their biggest competitors in the beverage industry. Before people patronize Coca-Cola here in the Philippines, Pepsi-Cola is one of the most popular beverages then. Until Pepsi-Cola achieved its defeat because of the raffle contest they’ve done. (I cannot elaborate more about the raffle contest because it is not within my concern) People who patronize the said product turn their back to them and welcomed Coca-Cola as their new drinking beverage. I might say that, this can be a plus factor in their career.

In this new millennium, Coca-Cola still fighting and battling to its number one competitor, the Pepsi-Cola. There were so many beverages boomed also in this era which become a threat to Coca-Cola Company. Again, they plan for a better penetration of their market and how they can get their old time customers to patronize again their product. So this starts the Coca-Cola invasion. All the small stores nationwide were the target of the Coca-Cola then because one of their biggest audiences belongs to the middle to lower class people of society. And through these small stores they can penetrate big market. So how do they do that? They visit a store one at a time and offer their product plus a free refrigerator and their stores will be painted by the Coca-Cola logo. But, they will just receive the incentives if and only if they will just only get their beverages in Coca-Cola only and they will not get other products to the other beverage company. This was a good move and a good promotional strategy

This was just only a small scope of my review in the Coca-Cola Company.

All what was stated here is just based on what I observed, this will not agreed by all. You can give some comments or violent reaction about the product review.